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Agile for (and in) Marketing - An Agile Business Management Community Whitepaper
There is a growing trend towards business agility; the adoption of agile and lean practices across the enterprise. This is nowhere more evident than in marketing. Marketing divisions across the world have starting to adopt iterative and adaptive processes while encouraging self-organising teams and empowered individuals. Download the latest Agile Business Management whitepaper on this topic here: /sites/agilebusinessmanagement.org/files/Agile%20for%20and%20in%20marketing%20-%20agile%20business%20management%20whitepaper.pdf
In this whitepaper we will explore:
- The organisational context for agile in marketing
- Our principles for agile marketing
- The alignment to between marketing teams and agile culture
- The benefits of agile in marketing
- Common practices in agile marketing
- Issues we have discovered along the way
This whitepaper by the Agile Business Management Community is licensed under a Creative Commons Attribution-ShareAlike 3.0 Australia License <http://creativecommons.org/licenses/by-sa/3.0/au/>
Evan is an experienced leader, coach and published author in the developing field of Agile Business Management; applying the successful concepts and practices from the Lean and Agile movements to corporate management. Evan has a passion for building effective and productive organisations, filled with actively engaged and committed staff while ensuring high-levels of customer satisfaction. Evan's experiences when holding executive and board positions in both private industry and government has driven his passion for lean business management.
His background in Agile Project Management and Business Intelligence informed his understanding of the need for evidence-based decision making and quantitative analysis, to measure corporate success. As well as writing "Directing the Agile Organisation", Evan currently consults to organisations around Australia and SE Asia on Agile management and governance.